It is without a shadow of a doubt guest blogging is a time-tested way to generate website traffic and build brand awareness. At the very least, you can be assured the editor will get good quality and relevant content they can share with their readers. But going by the ever-changing dynamics of search engine optimization, most people wonder just how viable is guest blogging at this time and age? Truth of the matter is guest bloggers are still in high demand today as they were a decade or so ago. Unlike other SEO strategies that go out of fashion any time the search engines update their algorithms, guest blogging is here to say.
And of course, the benefits are well documented, top among them increasing relevant traffic to a website and building great backlinks. Probably one of the many reasons why guest blogging is here to stay is because it is a mutually beneficial relationship for both the blogger and the publisher. See, what compares to having expert sharing knowledge authoritatively on your website?
To stand out and remain relevant, it is highly recommended that you build a very professional website. You need to create this site by ensuring you have implemented up-to-date SEO strategies and that the design of the website is user-friendly. Step two would be to cold pitch for opportunities to guest post in a field relevant to your niche and this you can start by searching on Google. Simply key in such terms as submit a guest post, accepting guest posts, guest post guidelines, etc. and you are sure to find something to get you started into the next step. You can also check with social media pages, the likes of Instagram, Twitter, and Facebook and see what your potential targets are talking about. Well, it needs no mentioning, this is where all the people that you need are; and you get an opportunity to interact with them directly so be sure to check it out as well.
Last but not least, ensure you are prepared enough to contact your targets and be ready with relevant content that will be valuable to them. There is nothing as important as being relevant and unique in what you have to post so be sure to add value to your targets. This gives you an opportunity to determine and understand their target audience so you can speak directly to them through your content. Only then can you write that killer pitch letter of application after going through their publisher’s guidelines to know what you are getting yourself into.